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OUR STORY

BORN IN THE FACE OF ADVERSITY

our roots

We’re a couple of individuals with a love for fine spirits and good times. Longtime friends and recent business partners with big but patient ambitions. Pesky Hobbit Craft Gin was born during a difficult period for both us and South Africa as a whole. A time when we longed for togetherness as a nation and the spirit of Ubuntu was needed more than ever.

Producing a gin together was an idea we had back in 2018 already, at the same time we launched our sister company Reveler Tours. The intention was to create a brand that could be a compliment to the tours and experiences on offer. A brand that transcends seamlessly across different industries. We fulfilled our own wishes and grew the Reveler brand to one that gained the praise and approval of over 1000 travelers who were treated to our shores in the most enthusiastic of ways. But the gin itself was put on hold.

Our very real plans for expansion were met by the reality of COVID-19 in March 2020. Devastating the travel industry worldwide, taking us off the roads and trails until it’s safe to go again. A thriving operation was rendered nonoperational as we were all advised to stay home for the sake of protecting ourselves, our loved ones and those around us.

our COMEBACK

Refusing to accept our circumstances we revisited our desire to produce a small batch gin, this time with a clear idea of what we wanted it to represent. It’s a show of love, empathy and defiance that forms a part of the fabric of who we strive to be. A new project leaning on skill sets we’ve honed in the past combined with the efforts of pioneers in the craft liquor arena.

Calling it Pesky Hobbit Craft Gin is an idea that came about while dealing with a series difficult obstacles & (pesky) individuals during the time of our launch. Prohibition regulations enforced by South African lawmakers during one of the world’s most rigid lock-downs meant we were really up against it early on. The rest you’ll have to ask us about, it’s juicy ;)

Our idea for a flavour profile was derived from the want to use locally sourced botanicals that could combine to create both a sense of scent and taste like nothing that had come before. We believe we’ve finally achieved that but you’ll have to be the judge. Our vision is clear and unchanged from our previous work: To create a world-class product that disrupts the norm and delights the people, we can only hope that Pesky Hobbit Craft Gin does that for you :)

Thanks for your time and please feel free to reach out for anything at all, our comeback starts with you.

Blaine & Ryan (Co - Founders)